Kevin Franco


Aliases: Idea Hooker, Sparky, Franco… and according to Calgary Inc Magazine, “Husky” & “tightwad”

Greatest Moment: Realizing I could learn to do anything if I put my mind to it.

Most Likely to: Be updating Facebook during working hours.

Most Prized Possession: Fender Telecaster Custom Deluxe, cream in colour with a Rosewood fretboard… it’s dreamy.

Most people don’t know that I: Eluded the police by jumping a moving train.

Favourite Pantone Colour: 032, because it’s just red and it doesn’t fit into the numbering scheme of the Pantone® colour system… it’s a true rebel amongst colours, yet mainstream at the same time.


Kevin Franco

By Kevin Franco

Blog: www.kevinfranco.com

What do I write here? Obviously, as Chief Creative Officer, you are expecting nothing short of creative, especially from a guy with nearly 20 years experience in the creative industry.

But, copy has never really been my forte though, or has it? After all, my copy has been published millions and millions of times, even when it has said, “Pork Butt Whole Roast”… yep, that gem was mine.

What I bring to the table, what my true strength is, what clients really appreciate is my ability to listen, you know, really listen, …with my ears. I am an information junkie - truth be told, I’m also a creative junkie.

I like to learn, and the more I know about my clients the better I am able to help them grow their business, and that’s what it’s all about folks.

I’m surprised sometimes with the ideas that our team can come up with, and by surprise I mean that in a totally positive way, not like when it’s a bad surprise, I mean the other kind of surprise, the good kind. Like WOW!

Some people find ideas hard to come by. I have found when you surround yourself with some of the best creative minds available, ideas come pretty easy. Picking the right one becomes the task, and when you have a lot to choose from, the right one is always there.

I love this thing they’ve coined “creative” and couldn’t see myself doing anything else for a living. Well, not since my dreams of being a rock star were crushed by Simon Cowell’s cruel words.

Speaking Engagements

Kevin Franco is available for speaking engagements on various marketing topics including; The Ultimate Customer Experience, Immersive Marketing, Small Business Marketing Tactics and Creating Your Brand. For more information on how to book Kevin for your gathering, send him an e-mail.

Kevin has presented at the following conferences:

Calgary, March 2010 - Internet Marketing Conference - Alternate Reality Gaming in Marketing

Calgary, May 2009 - Synergy Network - Immersive Marketing and Alternate Reality Gaming

Calgary, January 2007 - Home-Alyze National Conference - Creating the Ultimate Client Experience

Niagra Falls, October 2006 - Home-Alyze National Conference - Rainmaking Marketing Principles

Whistler, October 2005 - Home-Alyze National Conference - Step by Step Marketing

Calgary, November 2004 - Home-Alyze National Conference - Franchisee Marketing Strategies

Calgary, December 2003 - Home-Alyze National Conference - Marketing for Franchisees

Calgary, December 2002 - Home-Alyze National Conference - Marketing for Franchisees

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