VoodooPC

The Client: VoodooPC / Hewlett Packard

Description: A builder of luxury computer systems, desperately in need of packaging that was on par with the mosheens they were shipping to affluent customers around the globe.

Our Heroics: When we got the call to meet with this local computer manufacturer back in 2005, we had no idea just how far reaching the work we did for them would become.

Voodoo PC is not just any computer company. Voodoo PC specializes in creating the ultimate, liquid-cooled, power systems that are guaranteed to leave any gamer or serious computer buff drooling until they have one in their hot little hands.

The challenge presented was to make the entire buying experience just that – an experience. One that tantalized all of the senses. The customer has been waiting for weeks while their personalized system has been custom-built to satisfy each and every whim. They have been checking their mail boxes 3 times a day and finally it comes. Our job was to make opening the package as much of an experience as the prize itself.

The packaging was designed to stimulate all the senses; from the touch of the wooden crate and raffia, the smell of cinnamon (which causes an increase in production of saliva - making the owner drool over their new computer), the sound of a tribal drum beating upon the opening of the box, and the taste of the chocolate covered espresso beans (gaming fuel), to the overall one-of-a-kind look that makes Voodoo PC what it is.

We were happy to learn that many celebrities were on the receiving end of our creative packaging.

QUOTABLE

“Working with the owners and staff at VoodooPC was a pleasure. We are very proud of our association with this high-profile packaging project.”

-Kevin Franco